James has served as Associate Creative Director and Senior Copywriter on accounts that include Mercedes-Benz, Labatt’s, Carlsberg, Subaru, St. Louis Bar & Grill, Kelsey's Restaurants, Woody's Vodka Coolers, and Penske Motors. He has written billboards and bus shelters. Radio spots and TV scripts. Brochures and microsites. Direct mail and digital media. He helped launch the smart fortwo in Canada — and then again in the United States when Penske Motors brought it south of the border. Not to mention writing for industry-leading real estate developers and being the proud father of countless developments across Ontario. Yeah, he’s done some stuff.